British Airways is launching services between the US and the leading business and financial centres in continental Europe.
The programme will start in summer with its first services including routes between New York and Paris and Brussels. It is designed to take advantage of the open skies deal between the US and EU to liberalise transatlantic air travel, which becomes effective at the end of March.
The initiative, code-named Project Lauren, will start with one or two Boeing 757 narrow body aircraft from BA's existing fleet but configured with business class and premium economy seating. It is being launched as a separate subsidiary within the BA group with its own air operator certificate, so that it can be established with a lower cost base and more flexible terms and conditions of employment for flight and cabin crew than the current BA mainline operation.
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