DHL partners with NBA in China, Asia

5/23/2007 9:54:24 AM

DHL has signed a multi-year partnership agreement with the American National Basketball Association (NBA) to become the "official express and logistics provider of the NBA in Asia".   As part of the new agreement, DHL will participate in NBA initiatives across various platforms, including television, digital media and events throughout China and Asia. DHL will launch the new partnership with the first Asian NBA Finals Trophy Tour in July. DHL will be tasked with bringing the symbol of the NBA champions - the Larry O'Brien trophy - to the region. The NBA Finals Trophy is awarded annually to the team that wins the NBA Finals. It is 241/2 inches tall, weighs 15 pounds and is made of brass and vermeil in 24 karat gold. DHL will also be a partner of the NBA China Games 2007 featuring the Cleveland Cavaliers, the Orlando Magic and the Chinese Men's National team in Shanghai and Macau from October 17-20. Asian Shipper News

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